Tactical advice & implementation
- development of business models for pre-existing and new tourism products via marketing and feasibility plans
- archetypal branding and product communication campaigns with associated initiatives within the international market place
- sales management, contract solicitation, qualification and negotiation of major consortia agency and independent agency opportunities
- room inventory strategy, with a focus on yield management inclusive of dynamic pricing and allotments provided to major suppliers and consumers direct
- providing studies and monitoring of actual materialisation levels, allowing maximum inventory availability to market demand displaying growth
- rate solicitation and rate setting for accommodation venues and services, establishment and maintenance of policies surrounding rate parity, integrity and yield management
- provision of product marketing and sales support to nurture business relationships for mutual and lasting benefit within all available market segments
- maintenance of healthy cooperative associations with state and national tourism boards around the world as well as land, hotel, cruise and air partners
- annual preparation and execution of applicable tourism award submissions
- facilitate all areas of public relations, management of existing external contractors and general media activities including print media visits and all electronic media initiatives derived from television, radio and the internet
- management of available industry and tourism bodies' resources conducting day to day sales calls, follow-up and lead transmission, as well as representation when participating in key trade shows in Australia and internationally
- creative and content development responsibility for product website and associated promotional pages on external sites
- integral involvement in all key company decisions as a member of the executive team, reporting directly to owners and managers pertaining to all operational departments including Rooms Division, Food & Beverage Outlets, Touring Services and Financial Management
- responsibility for planning, preparation and production of all marketing materials and collateral including consumer direct mail, annual brochures, press releases, consumer and trade print advertising, branded novelties, newsletter, fax and email transmissions to new and existing suppliers and direct consumer client databases
- auditing of sales and marketing activities, website performance indicators and comprehensive due diligence reporting are offered at various stages of new acquisition broking and pre-opening planning